One of the biggest questions people ask when they start designing is: “What should I actually make?” And honestly, it’s a very understandable question. Because once you start looking at Etsy, Zazzle, Pinterest or social media, you quickly realise there are SO many possible directions you could go in. Baby showers. Weddings. Wall art. Junk journals. Party invitations. Cute clipart. Templates. Seasonal decor. The list feels endless. And strangely enough, having too many ideas can sometimes stop us creating altogether. You may think: “I’ll make a bit of everything and see what works.” I’ve been there myself. 😅 When I first opened my Zazzle store back in 2018, I didn’t understand niches at all. I uploaded random artwork onto random products and hoped something would magically sell. There was no structure, no connected collections and no recognisable style. Not surprisingly… I made no sales. Looking back now, I can see I was trying to create for too many different people all at once....
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