Sometimes the loveliest creative projects are the ones that were never meant to be sold. The birthday invitation made at the kitchen table. The handmade card tucked into an envelope. The scrapbook page filled with little memories. The poster made just because someone thought it would look nice on the wall. Not every design needs a listing, a caption or a price tag. Sometimes it’s enough that it made someone smile. But a funny thing seems to happen when you enjoy being creative... At some point, somebody will suggest turning your hobby into a business. If you enjoy drawing, you should sell prints. If you enjoy crafting, you should open an Etsy shop. If you enjoy designing, surely you should be selling your work. And if that's something you want to do, that's wonderful. I've built businesses from creativity myself, so I'm certainly not against it. But I do think we sometimes forget something important. Not everything we create has to make money. Some things are worth ma...
One of the biggest questions people ask when they start designing is: “What should I actually make?” And honestly, it’s a very understandable question. Because once you start looking at Etsy, Zazzle, Pinterest or social media, you quickly realise there are SO many possible directions you could go in. Baby showers. Weddings. Wall art. Junk journals. Party invitations. Cute clipart. Templates. Seasonal decor. The list feels endless. And strangely enough, having too many ideas can sometimes stop us creating altogether. You may think: “I’ll make a bit of everything and see what works.” I’ve been there myself. 😅 When I first opened my Zazzle store back in 2018, I didn’t understand niches at all. I uploaded random artwork onto random products and hoped something would magically sell. There was no structure, no connected collections and no recognisable style. Not surprisingly… I made no sales. Looking back now, I can see I was trying to create for too many different people all at once....